The influence of menu diversity, price perception, social media on repurchase interest through customer satisfaction of msmes in gado-gado, ketoprak, karedok traditional foods in south Tangerang, Indonesia
This study examines the influence of menu diversity, price perception, and social media on repurchase interest, mediated by customer satisfaction, among traditional food MSMEs specializing in Gado-Gado, Ketoprak, and Karedok in South Tangerang. Primary data were collected through questionnaires dist...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Penerbit Universiti Malaysia Sabah
2025
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/45536/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/45536/ |
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