Study on consumer decision making styles in Kota Kinabalu, Sabah: Multi product analysis
Consumers use a variety of decision-making styles. Decision making is more complex and even more important for consumers today than in the past. Consumers are besieged by advertising, news article and direct mailings that provide an abundance of information, much of it with mixed messages. In additi...
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| Format: | Thesis |
| Language: | en en |
| Published: |
2004
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/45229/1/24%20PAGES..pdf https://eprints.ums.edu.my/id/eprint/45229/2/FULLTEXT..pdf https://eprints.ums.edu.my/id/eprint/45229/ |
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