Adaptive gamification: User/player type and game elements mapping
Gamification is defined as the use of game design elements in nongame contexts. It is noteworthy that a user preference towards a game mechanic and game element is different as an individual. A common approach to satisfy user expectations is to include multiple game elements to accommodate all the u...
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| Main Authors: | , , |
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| Format: | Proceedings |
| Language: | en |
| Published: |
Springer
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/44785/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/44785/ https://link.springer.com/chapter/10.1007/978-3-030-99188-3_15 https://doi.org/10.30534/ijatcse/2019/1481.62019 |
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| Summary: | Gamification is defined as the use of game design elements in nongame contexts. It is noteworthy that a user preference towards a game mechanic and game element is different as an individual. A common approach to satisfy user expectations is to include multiple game elements to accommodate all the user/player types. However, this approach may cause the user interface to be crowded with irrelevant game elements. This research proposes a method for adaptive gamification design with proper mapping of user/player type and game elements. 915 questionnaires (HEXAD user type) were analysed. Using matrix multiplication/matrix product, we can use correlation analysis to generate two primary relationship output: 1) HEXAD user type with game elements, 2) Six HEXAD user types. The game elements are grouped following Self-determination Theory (SDT); Competence, Relatedness and Autonomy. Rewards are the fourth category, as extrinsic motivation. The fundamental game components that need to be given extra attention during gamification application development are learning, social comparison/pressure, non-linear gameplay and point features. In the meantime, less attention to leaderboard and creativity tools. The adaptive user types and game elements mapping can be used as a clear guideline for the gamification designer to develop an engaging application. |
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