Wow It’s a robot! Customer-motivated innovativeness, hotel image, and intention to stay at Chinese hotels
Building on the Diffusion of Innovation Theory (DIT), the present study examined the influence of consumer-motivated innovativeness on the overall image of a hotel with service robots and subsequently, the intention to stay at the hotel in China. Three dimensions of consumer-motivated innovativeness...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Taylor and Francis Ltd.
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/44662/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/44662/ https://doi.org/10.1080/19388160.2022.2155749 |
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