A study on small and medium-sized accommodation operators in Sabah: Start-up motives, motivational factors and key issues
The paper reports qualitative empirical evidence on the underlying motives and presents motivational factors based on push and pull factors framework for small and medium-sized accommodation. The objectives of the paper are to: (a) explore the underlying motives of individuals and explained by push...
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| Format: | Thesis |
| Language: | en en |
| Published: |
2009
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/44540/2/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/44540/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/44540/ |
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