The Influence of online marketing and Its impact on business in post-covid-19: Sabah tourism industry
Purpose: This research investigates the influence of online marketing and its impact on businesses in the Sabah Tourism Industry post-Covid-19. Design/methodology/approach: The research employs a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Universal Publishers
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/44502/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/44502/ |
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