Influences of motivation on sales performance: A study of life insurance agent in Kota Kinabalu
Based on Vroom's Theory, this research discusses the application of a motivational model that provides a practical tool for life insurance agent. The motivational models are Expectancy, Instrumentality and Valence. A sample of Life insurance agent from Kata kinabalu has been taken as samples fo...
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| Format: | Thesis |
| Language: | en en |
| Published: |
2006
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/44388/1/24%20PAGES..pdf https://eprints.ums.edu.my/id/eprint/44388/2/FULLTEXT..pdf https://eprints.ums.edu.my/id/eprint/44388/ |
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