The enrichment of retail e-servicescape with live-streaming integration: Insights from qualitative exploration

Purpose – As live streaming commerce becomes increasingly growing in the e-retailing environment, it is crucial to explore its role in enriching and expanding the e-services cape model within e-retailing platforms. This paper seeks to enhance and extend the online retailing e-services cape by integr...

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Bibliographic Details

Main Authors:	Xi Teng, Bamini KPD Balakrishnan
Format:	Article
Language:	en
Published:	Emerald Group Publishing Limited 2025
Subjects:	HD9720-9975 Manufacturing industries HF5410-5417.5 Marketing. Distribution of products
Online Access:	https://eprints.ums.edu.my/id/eprint/44278/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/44278/ https://doi.org/10.1108/IJRDM-07-2024-0316
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