The enrichment of retail e-servicescape with live-streaming integration: Insights from qualitative exploration
Purpose – As live streaming commerce becomes increasingly growing in the e-retailing environment, it is crucial to explore its role in enriching and expanding the e-services cape model within e-retailing platforms. This paper seeks to enhance and extend the online retailing e-services cape by integr...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Emerald Group Publishing Limited
2025
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/44278/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/44278/ https://doi.org/10.1108/IJRDM-07-2024-0316 |
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