Analysis of brand love on English football teams
This study aims to see the emergence of brand love for English Premier League (EPL) football teams. It was conducted on EPL football fans in Malaysia. The data was collected using an online questionnaire sent via social media to reach 150 respondents. Brand love is a construct composed of six dimens...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
IDEAS
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/43860/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43860/ http://dx.doi.org/10.47772/IJRISS.2025.9010208 |
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