Food for thought in Malaysian Borneo: Data mining and sentiment analysis of tripadvisor reviews for online destination branding
Unique destination branding in tourism is crucial to gaining a competitive advantage. Local food is a significant component of a destination brand which Destination Management Organisations (DMOs) must integrate into their official marketing efforts. DMOs must monitor the popularity and perception o...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
ResearchGate
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/43574/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43574/ http://dx.doi.org/10.22610/imbr.v16i3(I)S.3958 |
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