Investigating the moderating effect of social media on the relationship between brand architecture and brand love among telecommunication service provider users

Branding can be defined as a set of tangible and intangible attributes that are designed to create awareness and identity, with the aim to build the reputation of a product, service, person, place and organization. In order to ensure that the customers are in “love” with the brand, organizations, pa...

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Bibliographic Details

Main Authors:	Al Amirul Eimer Ramdzan Ali, Asmaul Husna Haris Fadzilah, Syahrul Nizam Salam, Nur Aqilah Hazirah Mohd Anim, Muhammad Fairuz bin Jamil, Amalina Mursidi, Mohd Safwan Ramli
Format:	Article
Language:	en
Published:	Islamic Azad University 2024
Subjects:	HM711-806 Groups and organizations QA75.5-76.95 Electronic computers. Computer science
Online Access:	https://eprints.ums.edu.my/id/eprint/43325/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43325/
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