The mediating role of trust in the relationship between familiarity and repurchase intention of consumers in Nunukan regency

This study aims to examine the influence of familiarity on consumers repurchase intentions, along with the role of trust as a mediating variable in this relationship. Using Structural Equation Modeling (SEM), this study analyzes data from 255 respondents who are online shop users in Nunukan Regency...

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Bibliographic Details

Main Authors:	Erick Karunia, Muh. Irfandy Azis, Dzulfikri Azis Muthalib, Ang Hong Loong, Dean Nelson Mojolou
Format:	Article
Language:	en
Published:	Faculty of Economics and Business, Mulawarman University 2024
Subjects:	HF5546-5548.6 Office management QA75-76.95 Calculating machines
Online Access:	https://eprints.ums.edu.my/id/eprint/43259/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43259/ https://doi.org/10.30872/jinv.v20i4.2300
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