Sunsets, seafood and sea gypsies: A qualitative content analysis on the alternative destination image of Malaysian Borneo among Chinese outbound tourists
The purpose of this work is to explore the online destination image perceived by Chinese tourists visiting Sabah, Malaysian Borneo. Employing Leiper’s tourism system as a guiding framework, the research utilized qualitative content analysis (QCA) to scrutinize a purposefully selected sample of thirt...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
ResearchGate
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/43235/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43235/ https://doi.org/10.18778/0867-5856.34.2.13 |
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