A study of consumer preferences for traditional handicraft products of the Sanjiang Dong ethnic group: an interview method perspective

This study aims to explore consumer preferences for traditional handicraft products of the Dong ethnic group in Sanjiang, and to find out consumers' satisfaction with demand, popularity, opinions on improvement, and expectations of the products through qualitative research methods using face-to...

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Bibliographic Details

Main Authors:	Liang Xianfei, Zairul Anuar Md. Dawam
Format:	Proceedings
Language:	en
Published:	Akademi Seni dan Teknologi Kreatif, Universiti Malaysia Sabah 2024
Subjects:	HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades NK1-(9990) Decorative arts
Online Access:	https://eprints.ums.edu.my/id/eprint/43045/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/43045/ https://upc.ums.edu.my/event/49/attachments/27/279/E-Prosiding%20PASTIK24.pdf
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