How NFTs contribute to consumers’ purchase intention towards luxury fashion physical products
Purpose – This study aims to examine the impact of non-fungible tokens (NFTs’) characteristics on Chinese consumers’ purchase intention towards luxury fashion physical products. It also investigates the mediating role of perceived hedonic value and moderating role of perceived NFT–physical product f...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Emerald Publishing Limited
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/42955/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/42955/ https://doi.org/10.1108/JFMM-07-2024-0260 |
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