Using theory integration to explain online impulse buying behavior in social commerce

Online Impulse Buying Behavior (IBB) significantly increases and contributes to the total S-commerce revenue. Hence, understanding such behavior is critical for an online business to strengthen competitiveness, enhance revenue, and ensure business sustainability. The majority of the prior research u...

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Main Authors:	Samah Abdelsalam, Naomie Salim, Rose Alinda Alias, Omayma Husain, Sayeed Haider Salih, Ramayah Thurasamy, Muzaffar Hamzah, Mosab Hamdan, Hafiz Muhammed Faisal Shehzad
Format:	Article
Language:	en en
Published:	IEEE 2024
Subjects:	HF5001-6182 Business QA75.5-76.95 Electronic computers. Computer science
Online Access:	https://eprints.ums.edu.my/id/eprint/41488/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/41488/2/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/41488/
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