Marketing mix and customer satisfaction of gyms and fitness clubs in Malaysia: a conceptual paper

Customer satisfaction is a major concern in every organization, including fitness. The fitness industry has grown steadily as consumers seek a healthier lifestyle and a more productive workout environment. The 7Ps marketing mix is considered a crucial determinant of consumer satisfaction. Understand...

Full description

Bibliographic Details

Main Authors:	Zurina Patrick, Nornajihah Nadia Hasbullah, Ribed Vianneca W. Jubilee, Andrew Tek Wei Saw, Norfadzila Patrick
Format:	Article
Language:	en en
Published:	Human Resource Management Academic Research Society (HRMARS) 2022
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	https://eprints.ums.edu.my/id/eprint/37703/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/37703/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/37703/ http://dx.doi.org/10.6007/IJARBSS/v12-i11/14960
Tags:	Add Tag No Tags, Be the first to tag this record!