The influences of service marketing mix on customer loyalty towards Umrah travel agents: Evidence from Malaysia

In the Malaysian Umrah industry, there are so many new entrants selling and offering similar products and services. As a result, Umrah providers must compete to survive in the Umrah travel industry, as there are currently so many competitors. They need to focus on customers’ special needs and prefer...

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Bibliographic Details

Main Authors:	Bestoon Abdulmaged Othman, Amran Harun, Wirya Najm Rashid, Safdar Nazeer, Abdul Wahid Mohd Kassim, Kadhim Ghaffar Kadhim
Format:	Article
Language:	en en
Published:	Growing Science 2019
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	https://eprints.ums.edu.my/id/eprint/34719/1/Abstract.pdf https://eprints.ums.edu.my/id/eprint/34719/2/Full%20text.pdf https://eprints.ums.edu.my/id/eprint/34719/ https://www.growingscience.com/msl/Vol9/msl_2019_72.pdf https://doi.org/ 10.5267/j.msl.2019.3.002
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