An assessment of readiness and willingness to adopt digital marketing transformation among SMEs’ entrepreneurs in Sabah: a conceptual model

Digital transformation is one of the most fundamental social and economic occurrences which impacts Small and Medium-sized enterprises (SME) business operations specifically during Covid-19 pandemic. The paper seeks to find out how digital marketing transformation impacts marketing activities in mic...

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Bibliographic Details

Main Authors:	Haslinda Hasan, Salmah Topimin, Siti Nor Baayah Ahmad, Irma Wani Othman
Format:	Article
Language:	en en
Published:	Academic Inspired Network 2021
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	https://eprints.ums.edu.my/id/eprint/31764/1/An%20assessment%20of%20readiness%20and%20willingness%20to%20adopt%20digital%20marketing%20transformation%20among%20SMEs%E2%80%99%20entrepreneurs%20in%20Sabah.pdf https://eprints.ums.edu.my/id/eprint/31764/2/An%20assessment%20of%20readiness%20and%20willingness%20to%20adopt%20digital%20marketing%20transformation%20among%20SMEs%E2%80%99%20entrepreneurs%20in%20Sabah3.pdf https://eprints.ums.edu.my/id/eprint/31764/ https://www.researchgate.net/publication/356718351_An_Assessment_of_Readiness_and_Willingness_to_Adopt_Digital_Marketing_Transformation_Among_SMEs'_Entrepreneurs_in_Sabah_A_Conceptual_Model
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