Impact of environmental factors as moderator on export marketing performance in wooden furniture industry

There has been a significant increased in the quantity and quality of international and export marketing research with respect to effective solutions towards export performance. However, an investigation on the impact of marketing strategy and export performance in a single industry is lacking. In a...

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Bibliographic Details
Main Authors: Azaze Azizi Abdul Adis, Samsinar Md. Sidin
Format: Article
Language:en
en
Published: Penerbit UTM 2008
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/31660/2/Impact%20of%20environmental%20factors%20as%20moderator%20on%20export%20marketing%20performance%20in%20wooden%20furniture%20industry_ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/31660/3/Impact%20of%20environmental%20factors%20as%20moderator%20on%20export%20marketing%20performance%20in%20wooden%20furniture%20industry.pdf
https://eprints.ums.edu.my/id/eprint/31660/
https://www.researchgate.net/publication/41804483_Impact_of_environmental_factors_as_moderator_on_export_marketing_performance_in_wooden_furniture_industry
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