A semiotic analysis and cultural values of Malaysia automotive tv advertisements

Advertising is one of the marketing strategies to promote products to consumers. In fact, semiotic helps to get messages across to audiences in a persuasive way. This paper examines automotive TV advertisements in Malaysia to determine how advertisers seek to achieve their primary goal of persuading...

Full description

Bibliographic Details

Main Authors:	Chou En-I, Baharuddin Mohd Arus, Saniah Ahmad
Format:	Article
Language:	en en
Published:	Penerbit UMS 2017
Subjects:	PN1992-1992.92 Television broadcasts
Online Access:	https://eprints.ums.edu.my/id/eprint/30584/1/A%20semiotic%20analysis%20and%20cultural%20values%20of%20Malaysia%20automotive%20tv%20advertisements.pdf https://eprints.ums.edu.my/id/eprint/30584/2/A%20semiotic%20analysis%20and%20cultural%20values%20of%20Malaysia%20automotive%20tv%20advertisements1.pdf https://eprints.ums.edu.my/id/eprint/30584/ https://jurcon.ums.edu.my/ojums/index.php/GA/article/view/1049
Tags:	Add Tag No Tags, Be the first to tag this record!