The effects of construal level and donation magnitude: the case of cause-related marketing

Marketers are focusing on their corporate social responsibility in recent years, utilizing charity business as an effective sale and marketing strategy. A better understanding of consumer behaviour in relation to cause-related marketing (CRM) is critical, as both marketers and consumers are able to...

Full description

Bibliographic Details

Main Authors:	Phang Ing @ Grace, Lin, Hsin Yin, Lim, Tze Yin
Format:	Article
Language:	en en
Published:	MAG Scholar 2020
Subjects:	HB Economic theory. Demography HF Commerce
Online Access:	https://eprints.ums.edu.my/id/eprint/26705/1/The%20effects%20of%20construal%20level%20and%20donation%20magnitude%20abstrct.pdf https://eprints.ums.edu.my/id/eprint/26705/2/The%20effects%20of%20construal%20level%20and%20donation%20magnitude%20Fulltexts.pdf https://eprints.ums.edu.my/id/eprint/26705/ https://doi.org/10.14707/ajbr.200094
Tags:	Add Tag No Tags, Be the first to tag this record!