An online marketing strategies assessment for companies in airlines and entertainment industries in Malaysia

An online marketing strategies assessment for companies in airlines and entertainment industries in Malaysia

In promoting tourism, businesses in entertainment industry should provide e-commerce to their potential customers. Amongst the businesses in entertainment that are engaged in e-commerce include Sunway Lagoon, Golden Screen Cinemas (GSC), Escape-Room and KidZania. Hence, this chapter presents an eval...

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Bibliographic Details
Main Authors: Robert Jeyakumar Nathan, Fook, Desmond Chiun Chong, Norazah Mohd Suki
Format: Chapter In Book
Language:en
Published: 2016
Subjects:
HF Commerce
Online Access:https://eprints.ums.edu.my/id/eprint/20070/1/An%20online%20marketing%20strategies%20assessment%20for%20companies%20in%20airlines%20and%20entertainment%20industries%20in%20Malaysia.pdf
https://eprints.ums.edu.my/id/eprint/20070/
https://doi.org/10.4018/978-1-5225-0746-8.ch001
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https://eprints.ums.edu.my/id/eprint/20070/1/An%20online%20marketing%20strategies%20assessment%20for%20companies%20in%20airlines%20and%20entertainment%20industries%20in%20Malaysia.pdf
https://eprints.ums.edu.my/id/eprint/20070/
https://doi.org/10.4018/978-1-5225-0746-8.ch001

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