Determinants of online group buying behavior: the moderating role of informational social influence

This study aims to develop a theoretical model to explicate online group buying behaviour. The research was based on Technology Acceptance Model (TAM) and two determinants of perceived enjoyment and informational social influences. A total of 150 usable questionnaires are collected and analysed usin...

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Bibliographic Details

Main Authors:	Chin, Tracie Sook Harn, Geoffrey Harvey Tanakinjal, Stephen Laison Sondoh Jr, Hamid Rizal
Format:	Article
Language:	en en
Published:	Penerbit Universiti Kebangsaan Malaysia 2014
Subjects:	HF Commerce
Online Access:	https://eprints.ums.edu.my/id/eprint/19353/1/Determinants%20of%20online%20group%20buying%20behavior.pdf https://eprints.ums.edu.my/id/eprint/19353/7/Determinants%20of%20online%20group%20buying%20behavior%2C%20the%20moderating%20role%20of%20informational%20social%20influence..pdf https://eprints.ums.edu.my/id/eprint/19353/ http://ejournal.ukm.my/pengurusan/article/view/7773
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