Developing and validating a scale for assessing survival ability of homegrown franchisees

Franchising is a business strategy that allow entrepreneurs to start a business using an established brand name, a proven business system, and the support of a franchisor. However, not all franchisees survive during the economic downturn and maintain profitability in their business. Therefore, recog...

Full description

Bibliographic Details

Main Authors:	Nor Hafiza, Othman, Nurul Ashykin, Abd Aziz, Nur’amirah, Mohd Yaziz, Hasif Rafidee, Hasbollah, Mohd Hizam, Hanafiah, Zuraimi, Abdul Aziz, Nurul Faizah, Halim
Format:	Article
Language:	en
Published:	Malque Publishing 2025
Subjects:	AC Collections. Series. Collected works HD28 Management. Industrial Management HF Commerce
Online Access:	https://umpir.ump.edu.my/id/eprint/46690/1/CO%20AUTHOR_SCOPUS2_NURUL%20ASHYKIN%20ABD%20AZIZ_multi.pdf https://doi.org/10.31893/multiscience.2025064 https://umpir.ump.edu.my/id/eprint/46690/
Tags:	Add Tag No Tags, Be the first to tag this record!