The effect of corporate social responsibility practices on brand equity: An examination of malaysia's top 100 brands
The study aims to provide some evidence of the effects of CSR practices on financial-based brand equity in Malaysia. Nowadays, many companies have embraced corporate social responsibility (CSR) practices because CSR is a vital component of the current competitive and complex business arena. It contr...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
JAFEB
2020
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| Subjects: | |
| Online Access: | https://umpir.ump.edu.my/id/eprint/46256/1/The%20effect%20of%20corporate%20social%20responsibility%20practices%20on%20brand%20equity.pdf https://doi.org/10.13106/jafeb.2020.vol7.no2.271 https://umpir.ump.edu.my/id/eprint/46256/ |
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