An experiential pathway to fintech: An extended UTAUT2 analysis of technology adoption among indigenous Malaysian MSMEs

This study investigates potential FinTech product adoption for Indigenous (Bumiputera) Micro, Small, and Medium Enterprises (MSMEs). Technology adoption research often overlooks differences within entrepreneurial communities and this study fills that gap with Unified Theory of Acceptance and Use of...

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Bibliographic Details

Main Authors:	Faiz, Azizul, Fernando, Yudi, Faris, Azizul
Format:	Article
Language:	en
Published:	HBZ & Partners PLT 2025
Subjects:	DS Asia H Social Sciences (General)
Online Access:	https://umpir.ump.edu.my/id/eprint/45743/1/An%20experiential%20pathway%20to%20fintech_An%20extended%20UTAUT2%20analysis.pdf https://doi.org/10.59021/ijebt.v2i1.120 https://umpir.ump.edu.my/id/eprint/45743/ https://journal.hdf-international.com/index.php/IJEBT/index
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