An experiential pathway to fintech: An extended UTAUT2 analysis of technology adoption among indigenous Malaysian MSMEs
This study investigates potential FinTech product adoption for Indigenous (Bumiputera) Micro, Small, and Medium Enterprises (MSMEs). Technology adoption research often overlooks differences within entrepreneurial communities and this study fills that gap with Unified Theory of Acceptance and Use of...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
HBZ & Partners PLT
2025
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| Subjects: | |
| Online Access: | https://umpir.ump.edu.my/id/eprint/45743/1/An%20experiential%20pathway%20to%20fintech_An%20extended%20UTAUT2%20analysis.pdf https://doi.org/10.59021/ijebt.v2i1.120 https://umpir.ump.edu.my/id/eprint/45743/ https://journal.hdf-international.com/index.php/IJEBT/index |
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