Organisational resilience of entrepreneurial enterprises during crises: A case study of saturnbird coffee
This study investigates the organisational resilience of entrepreneurial enterprises in the face of crises, using the emerging Chinese coffee brand Saturnbird as a case example. Drawing on the three-stage model of organisational resilience (anticipation, coping, adaptation), the analysis reveals tha...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Global Academic Excellence (M) Sdn. Bhd.
2025
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/45257/1/Organisational%20resilience%20of%20entrepreneurial%20enterprises%20during%20crises%20A%20case%20study%20of%20saturnbird%20coffee.pdf http://umpir.ump.edu.my/id/eprint/45257/ https://doi.org/10.35631/AIJBES.724026 |
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