How e-WOM Shapes Travel Intentions: A Cross-Sectional Study of Cultural Heritage Sites on Social Media

Purpose: Cultural heritage sites face declining public engagement in the digital era, threatening their preservation and transmission. While social media offers new avenues to revitalize interest, existing studies rarely explore how information characteristics—such as source credibility, information...

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Bibliographic Details

Main Authors:	Yubo, Shao, Jamal Rizal, Razali, Hasmadi, Hassan, Bo, Pan
Format:	Article
Language:	en
Published:	People & Global Business Association 2025
Subjects:	H Social Sciences (General)
Online Access:	https://umpir.ump.edu.my/id/eprint/44931/1/How%20e-WOM%20Shapes%20Travel%20Intentions_%20A%20Cross-Sectional%20Study%20of%20Cultural%20Heritage%20Sites%20on%20Social%20Media.pdf https://umpir.ump.edu.my/id/eprint/44931/ https://doi.org/10.17549/gbfr.2025.30.10.116
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