Cross-cultural IP and communication symbols build cultural heritage brands a case study in China

This study examines the promotional challenges faced by cultural heritage sites in China, including limited promotional methods, a disconnect with modern consumers' needs, and insufficient digital transformation. With the rise of new media, particularly short video platforms and social media, t...

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Bibliographic Details

Main Authors:	Yubo, Shao, Jamal Rizal, Razali, Hasmadi, Hassan, Bo, Pan
Format:	Article
Language:	en
Published:	Asian Scholars Network 2025
Subjects:	DS Asia L Education (General)
Online Access:	http://umpir.ump.edu.my/id/eprint/44682/1/Cross-Cultural%20IP%20and%20Communication%20Symbols%20Build%20Cultural%20Heritage%20Brands%20A%20Case%20Study%20in%20China.pdf http://umpir.ump.edu.my/id/eprint/44682/ https://mysitasi.mohe.gov.my/journal-website/get-meta-article?artId=35d59294-ea22-4cd0-b8c5-2c1741aa9d9b&formatted=true
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