Social media marketing strategy in small medium tourism enterprise (smtes); a case of step to jump consultancy

The case study is dealing with social media and the marketing activities in STJ Consultancy. To be more exact it is dedicated to research the issues arising in run the business as start up an how startup companies can use social media marketing strategy to optimize the resources and to reduces the c...

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Bibliographic Details
Main Author: Norulhuda Awang
Format: MBA/DBA Final Project Report
Language:en
Published: 2014
Online Access:http://discol.umk.edu.my/id/eprint/67/1/NORUL%20IR.pdf
http://discol.umk.edu.my/id/eprint/67/
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