The factors that influence the grocery purchase decisions among young consumers at Kota Bharu
Purchase decision is the thought process that leads a consumer from identifying a need, generating options, and choosing a specific product and brand. The purpose of the study is based on the factors that influence the grocery purchase decisions among young consumers at Kota Bharu, Kelantan. The obj...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | en |
| Published: |
2019
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| Online Access: | http://discol.umk.edu.my/id/eprint/4406/1/THE%20FACTORS%20THAT%20INFLUENCE%20THE%20GROCERY.pdf http://discol.umk.edu.my/id/eprint/4406/ |
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