A study on the relationship of the theory of consumption values and flow on consumers behavioural to use online shopping in Malaysia
This research is mainly focused on understanding the relationship between theory of consumption values and flow with online purchasing behaviour among consumers. Consumer behaviour is about the sensations, thoughts, feelings, and reactions that consumers have after purchasing the products or service...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | en |
| Published: |
2024
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| Online Access: | http://discol.umk.edu.my/id/eprint/14026/1/SAK4.pdf http://discol.umk.edu.my/id/eprint/14026/ |
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