Muslims’ willingness to pay for certified halal food: an extension of the theory of planned behaviour
Purpose: The purpose of this paper is to extent the theory of planned behaviour (TPB), when extended by self-identity and religious commitment (RC), and is able to predict Muslim consumers’ willingness to pay (WP) for certified halal food. Design/methodology/approach: A survey of 277 Muslim consumer...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald
2019
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/24064/ https://doi.org/10.1108/JIMA-03-2018-0049 |
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