Impact of religious values and habit on an extended green purchase behaviour model
Green purchase behaviour is an increasingly important topic, gaining much attention. A review of current literature reveals that the relationship between green attitudes and green purchase behaviour is contentious because consumers’ attitudes do not necessarily translate into green purchase behaviou...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Wiley
2018
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/22040/ https://doi.org/10.1111/ijcs.12472 |
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