Social media content analytics: Study on business to consumer (B2C) fan-pages.
One of the supreme way ofdirectly connecting with consumers via Social Networking Sites (SNS) is to generate a brand page in Facebook (called fan page) containing products information and publish regular postings on these pages. Customers will reply differently to these postings. In defming the effe...
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| Main Author: | |
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| Format: | Article |
| Language: | en |
| Published: |
Kalaignaan Publications
2017
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/18121/1/All.pdf http://eprints.um.edu.my/18121/ |
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