Social media metrics analytics: Study on B2C fan pages

One of the most prominent way of connecting with customers via Social Networking Sites (SNS) is to generate a brand page in Facebook (called fan page) containing products contents and publish regularly postings on these pages. Customers will respond differently to these postings. In determining the...

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Bibliographic Details

Main Authors:	Rahman, Zoha, Suberamanian, Kumaran, Zanuddin, Hasmah, Moghavvemi, Sedigheh, Md Nasir, Mohd Hairul Nizam
Format:	Conference or Workshop Item
Language:	en
Published:	2017
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.um.edu.my/18120/1/All.pdf http://eprints.um.edu.my/18120/
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