Emotional attachment and multidimensional self-efficacy: extension of innovation diffusion theory in the context of eBook reader
Innovation diffusion theory (IDT) has consistently been used to investigate users' technology adoption. However, it neglects the influence of emotions on technology adoption. The study objectives address the integration of emotional attachment and two-dimensional self-efficacy that provides a f...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/16247/ |
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