Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand

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Bibliographic Details
Main Authors:	Syed Alwi, S.F., Balmer, J.M.T., Che Ha, N., Yen, D.
Format:	Conference or Workshop Item
Language:	en
Published:	2014
Subjects:	HD Industries. Land use. Labor
Online Access:	http://eprints.um.edu.my/13407/1/negative_employee_coporate.pdf http://eprints.um.edu.my/13407/
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