Impact of spam advertisement through e-mail: A study to assess the influence of the anti-spam on the e-mail marketing
Several companies suffered from considering their e-mail advertisements as a spam. While others advertising those companies by employing spam technique to advertize the products, which makes an abusive use of the e-mails of users. In general, spam system classify the e-mails into wanted and unwanted...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Academic Journals
2010
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/12395/ |
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