HTH720: Quantitative Methods for Hospitality and Tourism Research / Faculty of Hotel and Tourism Management

This course introduces students to the application of statistics relevant to research in hotel management and tourism. Students will be introduced to research design, types of variables, scale of measurements, sampling design, data collection methods, and statistical analysis techniques involving fr...

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Bibliographic Details
Main Author: UiTM, Faculty of Hotel and Tourism Management
Format: Teaching Resource
Language:en
Published: 2023
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/99198/1/99198.pdf
https://ir.uitm.edu.my/id/eprint/99198/
https://aims.uitm.edu.my/
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