Determinants affecting consumer ethnocentrism towards Malaysian consumer at PIJ Holdings Sdn Bhd

Consumer ethnocentrism is a belief or a views held by a consumer on specifically on their purchasing behaviour. Consumer that shows a high ethnocentric tendencies usually views that it is wrong and even immoral for local people to buy product from another country. There are many factor that affect c...

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Bibliographic Details

Main Author:	Johar Amin, Nurul Ili
Format:	Student Project
Language:	en
Published:	2017
Subjects:	Business Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/99047/1/99047.pdf https://ir.uitm.edu.my/id/eprint/99047/
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