Determinants affecting consumer ethnocentrism towards Malaysian consumer at PIJ Holdings Sdn Bhd
Consumer ethnocentrism is a belief or a views held by a consumer on specifically on their purchasing behaviour. Consumer that shows a high ethnocentric tendencies usually views that it is wrong and even immoral for local people to buy product from another country. There are many factor that affect c...
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| Format: | Student Project |
| Language: | en |
| Published: |
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/99047/1/99047.pdf https://ir.uitm.edu.my/id/eprint/99047/ |
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