The rise of bots: exploring Malaysians' intention to use chatbots for travel planning / Nur Alissya Nazri, Faiz Izwan Anuar and M Zainul Ridho

Chatbots is a game changer in the travel industry. With enhanced functionality, chatbots emerge as an innovative technology designed to expedite the travel planning process. However, their successful integration into the Malaysian tourism industry is contingent on factors such as perceived ease of u...

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Bibliographic Details

Main Authors:	Nazri, Nur Alissya, Anuar, Faiz Izwan, Ridho, M Zainul
Format:	Article
Language:	en
Published:	Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
Subjects:	Travel. Voyages and travels (General) Technological innovations Creative ability in technology
Online Access:	https://ir.uitm.edu.my/id/eprint/97771/1/97771.pdf https://ir.uitm.edu.my/id/eprint/97771/ https://www.jthca.org/
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