The rise of bots: exploring Malaysians' intention to use chatbots for travel planning / Nur Alissya Nazri, Faiz Izwan Anuar and M Zainul Ridho
Chatbots is a game changer in the travel industry. With enhanced functionality, chatbots emerge as an innovative technology designed to expedite the travel planning process. However, their successful integration into the Malaysian tourism industry is contingent on factors such as perceived ease of u...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2024
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/97771/1/97771.pdf https://ir.uitm.edu.my/id/eprint/97771/ https://www.jthca.org/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|