Investigating customer loyalty: can fast-food restaurants keep them coming back? / Mohd Aliff Abdul Majid ... [et al.]

In the realm of fast-food restaurants, the primary objective revolves around the establishment and nurturing of customer loyalty. This loyalty holds the potential to significantly impact the long-term sustainability and profitability. This study seeks to investigate the factors contributing to the d...

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Bibliographic Details

Main Authors:	Abdul Majid, Mohd Aliff, Azman, Ana Batrisyia, Mohd Zaki, Mohd Izwan, Zahari, Harnizam, Hassan, Hafizah
Format:	Article
Language:	en
Published:	Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
Subjects:	Consumer satisfaction Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/97715/1/97715.pdf https://ir.uitm.edu.my/id/eprint/97715/ https://www.jthca.org/
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