Brand preferences of Perodua cars a case study in Sibu / Saadon Zamhari
A brand is by which a manufacturer uses a name, phrase, design, symbols or combination of these to identify its products and distinguish them from those of competitors. Therefore it is very important for someone to know what a brand is either as a manufacturer, retailers or ourselves as a consumer....
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| Format: | Student Project |
| Language: | en |
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2006
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| Online Access: | https://ir.uitm.edu.my/id/eprint/96663/1/96663.pdf https://ir.uitm.edu.my/id/eprint/96663/ |
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