Electronic Word of Mouth (E-WOM) factor in social media that influence purchase intention in online business / Farah Syuhadah Fuad
Electronic Word of Mouth (WOM) has been used for centuries to spread words about a product or services by the customer which is way before medium such as social networking site are created. However, by the existence of social networking site WOM are taken to another level and known as Electronic Wor...
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| Format: | Student Project |
| Language: | en |
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2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/91566/1/91566.pdf https://ir.uitm.edu.my/id/eprint/91566/ |
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